Creator Guidelines
Version: 6 August 2026
Welcome to elbu.
We are glad to have you as part of our Creator community.
elbu connects Creators and Advertisers to deliver authentic advertising campaigns across livestreaming and social media platforms. Our goal is to integrate advertising into content in a way that benefits Creators, Advertisers and viewers alike.
These Creator Guidelines are intended to help you make the best possible use of the Platform and successfully participate in Campaigns. They contain practical guidance, quality standards and recommendations for working with elbu.
They supplement the Terms of Service and do not replace them.
1. Our Principles
We aim to build long-term partnerships between Creators and Advertisers.
Authenticity, transparency and fairness are at the heart of this. Advertising should fit naturally into your content and should not negatively affect your community.
We do not expect every stream to be perfect. However, we do expect a professional approach to advertising Campaigns, your community and our Advertisers.
2. Requirements for Creators
To participate in Campaigns through elbu, you should set up your profile completely and keep it up to date.
This includes, in particular:
- linking your supported social media accounts,
- keeping your Creator Profile information up to date,
- providing complete payment information,
- and maintaining a functioning technical setup for livestreams.
If any material information changes, we recommend updating it in your profile promptly.
3. How Campaigns Work
Campaigns may become available in different ways.
Depending on the Campaign, you may:
- join open Campaigns directly,
- apply for public Campaigns,
- or receive a personal invitation to a private Campaign.
Before participating in any Campaign, you should carefully review the relevant Campaign information. This may include details regarding the Campaign duration, possible restrictions, specific requirements or preferred streaming categories.
4. Successful Campaigns
The Campaigns currently offered through elbu are predominantly automated advertising placement Campaigns.
This means that you can continue your stream as usual. Advertising Placements are delivered automatically at the intervals defined for the respective Campaign. Active participation during an Advertising Placement is generally not required.
To ensure that a Campaign can be carried out properly, you should make sure that the technical integration remains functional throughout an active stream. Changes to your streaming configuration or disabling the integration during an ongoing Campaign may result in Advertising Placements not being delivered or only being delivered incompletely.
If you experience technical issues, please notify our support team as early as possible.
5. Technical Recommendations
A reliable and carefully configured setup contributes significantly to the successful execution of a Campaign.
In particular, we recommend:
- a stable internet connection,
- up-to-date streaming software,
- keeping the advertising elements provided by elbu integrated without modification,
- and regularly updating the software you use.
If you intend to make major changes to your streaming configuration, we recommend doing so outside of active Campaigns.
6. Communication
Good communication makes working together significantly easier.
Please use our Discord server or ticket system if:
- you have questions about Campaigns,
- technical issues occur,
- or you require support.
The more accurately you describe your issue, the faster we can assist you.
7. Quality Standards
Our goal is to establish long-term cooperation between Creators and Advertisers.
Creators who participate reliably in Campaigns, carefully maintain their streaming environment and provide authentic content to their viewers tend to be particularly successful.
We also appreciate respectful interaction with the community and open communication.
8. Transparency Towards Your Community
We recommend communicating advertising Campaigns openly and transparently to your community.
Depending on the platform or country, statutory advertising disclosure requirements may apply.
Please make sure you are familiar with the requirements applicable to you and also comply with the policies of the platform you are using.
9. Working Together Successfully
Our Platform relies on fair cooperation.
We welcome feedback, suggestions for improvement and reports of potential issues.
If something does not work as planned, please contact us as early as possible. Most challenges can be resolved quickly by working together.
10. Avoiding Common Mistakes
Many technical issues can be avoided through a small number of simple measures.
In particular, make sure that:
- your streaming software is up to date,
- Advertising Placements are not accidentally disabled or obscured,
- active Campaigns are not unintentionally paused,
- and changes to your streaming configuration are made outside of active Campaigns wherever possible.
11. Changes to These Guidelines
The Platform is continuously evolving.
These Creator Guidelines may therefore be updated from time to time in order to reflect new functions, technical developments or changes to our processes.
We will inform you of material changes in good time through the Platform or by email.
