Werbekunden-Richtlinien
Version: 6 August 2026
Welcome to elbu.
We are pleased that you would like to run Campaigns through our Platform.
elbu connects Advertisers with Creators and enables automated advertising placement Campaigns on supported livestreaming platforms. Our goal is to increase brand visibility while creating an advertising experience that feels as natural as possible for Creators and their communities.
These Advertiser Guidelines explain the practical use of the Platform and provide recommendations for successful Campaigns. They supplement the Terms of Service and do not replace them.
1. Our Principles
We believe that successful Campaigns are built on trust.
For this reason, we place great importance on transparency, fair cooperation and high-quality Campaign planning.
The better a Campaign is prepared, the more successful it will generally be for everyone involved.
2. Creating Campaigns
You can create and manage advertising Campaigns through the Platform.
Among other things, you can define Campaign durations, budgets, target audiences, streaming categories and other Campaign-specific settings.
If you require assistance setting up a Campaign, our team will be happy to support you.
3. Selecting Creators
Depending on the Campaign, Creators may join your Campaign directly, apply to participate or be invited by you.
We recommend selecting Creators whose content, target audience and community are a good fit for your brand.
Authentic collaborations generally deliver the best long-term results.
4. Automated Advertising Placement Campaigns
The Campaigns currently offered are predominantly carried out as automated advertising placement Campaigns.
Advertising Placements are automatically delivered during a livestream at the intervals defined for the respective Campaign.
This allows Creators to continue their streams without interruption while the Campaign is technically delivered in the background through the Platform.
5. Campaign Planning
Careful planning contributes significantly to the success of a Campaign.
This includes, among other things, setting a realistic budget, choosing an appropriate Campaign duration and identifying a target audience that is well suited to the advertised brand or product.
Depending on the Campaign, it may be beneficial to include multiple Creators or different streaming categories.
6. Advertising Materials
Please provide only advertising materials for which you possess the necessary rights.
For automated advertising placement Campaigns, we recommend advertising materials that are clearly designed and easy to read so that they can be quickly noticed even during an ongoing livestream.
If required, our team will be happy to assist you with optimizing or creating your advertising materials.
7. Campaign Evaluation
Following the completion of a Campaign, comprehensive evaluations are available to you within the Platform.
Depending on the Campaign, the following information may be provided, among other things:
- reach,
- Impressions,
- viewer numbers,
- clicks on the tracking link,
- viewer trends,
- Campaign history,
- Campaign Clips,
- and additional statistical evaluations.
This data helps you understand the performance of your Campaigns and further optimize future Campaigns.
8. Permitted Advertising Content
We aim to create a Platform on which Creators can engage with their communities with confidence.
For this reason, we only support advertising Campaigns that comply with applicable law, the policies of the supported platforms and our quality standards.
Certain content may therefore be excluded from publication.
This includes, in particular, Campaigns relating to:
- illegal products or services,
- pornography,
- weapons,
- drugs,
- gambling,
- extremist or anti-constitutional content,
- fraudulent offers,
- or other unlawful content.
9. Communication
Our team supports you throughout the planning and execution of your Campaigns.
If you have any questions or adjustments are required, please feel free to contact us.
The earlier requested changes are communicated, the better they can be taken into account during Campaign planning.
10. Further Development of the Platform
elbu continuously develops the Platform.
New functions, Campaign formats and evaluation options are regularly added. You will therefore be informed about new developments either directly through the Platform or by email.
11. Changes to These Advertiser Guidelines
These Advertiser Guidelines may be amended in order to reflect new functions, technical developments or changes to our processes.
We will inform our Advertisers of material changes in good time through the Platform or by email.
